Why do you need a website?

According to research, 75% of consumers admitted to judging the company by the design of the site.

Email, website and social media are the three most popular marketing tools used by small businesses: 54% use email, 51% use a website and 48% use social media.

Advantages of the site

This is a virtual home

A website is a door, a welcome mat for business. This is your showcase. It will show your audience that you really exist. Create a central place to store your address, your phone number, contact form, list of products / services, prices, etc. The site opens the door for people who are looking for your company on the Internet.

Reliability, trust and authority

One of the main reasons why you should have a website for your business is to increase the trust in your company. Today, 90% of people check Google before making a choice, and people expect to find your business website. Lack of a site (or outdated site) raises doubts and undermines the credibility of your business. Most likely, you have competitors. One way to stand out is to create a website that looks good and clearly conveys quality information to your consumers.

Companies without a website can also be considered obsolete, especially for those who have grown up online.

Having a website is an opportunity to make a great first impression and give people the confidence that you are a real company, because customers expect real, reliable companies to have a website. The site creates trust and authority in the minds of consumers.

Brand recognition

A website helps you raise brand awareness and showcase your brand to potential customers. It helps to create your image. By clearly defining who you are, what you stand for, you increase the likelihood of buying from you.

It is also something that can set you apart from your competitors. Without a website, people cannot easily find quality and reliable information about your business. Having a website allows you to control your identity online. If you are creating your own website, you can be sure that your brand and message are portrayed in a good light.

Whether your website sells a product or not, you need to constantly maintain your brand image.

Potential buyers (Leads), increase sales

Perhaps one of the most compelling reasons to have a website for your business is that it can help attract more leads and increase sales. The website must sell the product.

When people find you on the Internet, are interested in your product or service, and want to know more, they will know how to contact you through information on your website that allows you to increase sales. A website is the best way for a consumer to gather information about a business. Even though websites cost money, when used properly, they pay for themselves. Compared to creating a physical store, the cost of the site can be minimal.

During a pandemic, this may be the only way potential customers will find you. In addition, there are customers who like to shop from home. Companies without an online presence will not be able to get these customers.

After all, the most important goal of a website is to help increase sales. If your website is set up properly, it guides potential customers through the entire "buying process", and at the end they usually follow the desired call to action (buy now, fill out an email form or call).

Organic traffic

People need to find you on Google. An effective online presence will give you extra reach and visibility. When you are online and have an optimized website, you have a chance to appear in search results. This means that when people search for a product or service, it is likely that your website will appear in the results and searchers (consider highly motivated buyers) will come to you. This gives you the opportunity to increase your customer base.


The website allows communication between buyer and seller. Most sellers show their contact information or create a contact form to facilitate communication. Websites use video conferencing, chat, or other methods to communicate. A good business website gives people the opportunity to interact with your business, for example, by requesting a free consultation, making an appointment, sending an email to your company. The more information your customers can learn about your company in the shortest amount of time, and the more opportunities they will have to interact with you, the more likely they will interact with you.

Better customer service

The site helps customers find useful information without having to contact. The site helps to demonstrate your products and services. You can post a variety of background information on the site. This is your digital brochure. It is informative, giving people an idea of who you are, how you are different, and what you provide or sell. At best, a website can build community, connection and loyalty if the content is fresh and engaging. All of this ultimately provides a better user experience.

Save time and resources

Many companies receive calls from potential or existing customers who ask simple questions, such as location and hours of operation. If you miss a call, the customer remains dissatisfied. Calls can also distract your employees from focusing on the most important parts of your business. Having a website can reduce the number of calls you receive, as well as increase employee productivity. Frequently Asked Questions are the most commonly used resource-saving tool. The website provides answers to all frequently asked questions from customers, which saves you time and resources, as well as provides customers with accurate and up-to-date information. So the site helps customers find useful information without having to call.

Extension of coverage: 24/7 and physical location

Your website is open 24 hours a day, 7 days a week, promoting your products and services. The online marketplace is large, with the right direction your website can reach a large audience.

The site expands your physical location. Your presence is usually limited to where you are. With the website, you can reach people in other cities or countries. Some of these people may become customers, investors or suppliers; and they would never have found you if you didn't have a website.

Updates and announcements

Because your website is open 24 hours a day, 7 days a week, you can easily post updates and notifications to your customers. This is the easiest way to inform customers about what the business is doing and what it is planning for the future. This is a great way to stay in touch with your customers.

Digital marketing

If you plan to use digital marketing to increase the number of potential customers and grow your business, you will probably want to drive traffic to your website or landing page. With a website, you can use historical data to better target the most willing customers. This is something that can't be set up retrospectively, so it's best to run your website earlier, even if you don't plan to use advertising right now.

All your competitors already have a website

You are not alone in this business. Thousands of companies now offer the same products and services as you, and most of them will have their own websites.

The site allows you to compete. If you are not online these days, you are not competitive and you will lose even loyal customers.

And if you consider all the points that are considered here, your competitors already have advantages. They seem more reliable in the market, they have already established their initial level of trust among the public, they demonstrate their products/services, and benefit from Google search.

Disadvantages of the site


Websites are not a completely free service. To create a website, you need to hire a professional who has to pay for the work. In addition, companies need to spend money on web hosting and domain. These are not one-time payments, you need to pay annually. There are other indirect costs, such as Internet connection, computer systems, and so on.

Additional work

Of course, having a website is much harder than not having one! Ideally, you should blog to establish yourself as a leader or expert in your field, and you should make sure that the images, addresses, and other information on your site are always up-to-date. This is extra work in addition to running your business.


You (most likely) need a website

Even if you do not have an online business, but only run a brick-and-mortar business that serves local customers, a website can still help your business. Any business that is trying to make a name for itself in today's marketplace should have a website.

Websites have become important for business today. We strongly recommend that you create one if you have not already done so. You can improve it over time, but the main thing is to start.

Experience is needed to design a professional website for your business and optimize it for search engines. You can work with experienced website designers and developers to create an effective website.

Zona Digital is a professional web design and development company in Ukraine. We offer our customers comprehensive and cost-effective web solutions that enable them to use wide access to the Internet.

27.03.2021 23:04
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